Invisible in the map pack
You rank on page 1 for web results but the top 3 map results always go to competitors. Missing LocalBusiness schema, inconsistent NAP across directories, or unverified Google Business.
Solutions · By IndustryYour shop is real.
Your shop is real.
Google doesn't know it.
Local SEO is equal parts entity signal and geographic accuracy. A brick-and-mortar business competes in the map pack and the AI answer layer simultaneously — both require clean LocalBusiness schema, consistent NAP, and Google Business Profile alignment. I fix all three.
Local business SEO applies Patnick's 8-dimension audit to geo-anchored businesses: Geo Coverage (NAP consistency + directory alignment + review geo distribution), Business Identity (LocalBusiness schema + entity disambiguation), Trust & Proof (Google Business reviews + citation quality), plus the 5 other dimensions. The local pack algorithm is dominated by signals most web-only SEO audits ignore.
This is why you're here.
NAP drift across directories
Your name/address/phone is slightly different on Yelp, BBB, Facebook, and your own site. Google penalizes NAP inconsistency because it can't resolve you as one entity.
Competitors winning LLM queries
When someone asks ChatGPT 'best [your service] near me', a competitor with worse service gets recommended because their entity signals are cleaner than yours.
Here's what I do about it.
Each capability is a piece of my 8-dimension audit. Click any of them to see how it works in depth.
What changes after the first audit.
0
Dimensions audited
Full 8-dimension framework
0+
Directories checked
NAP consistency sweep
0h
Daily GBP monitoring
Review + Q&A + posts
What I'll fix in the first month.
- LocalBusiness schema generated for homepage + every service page
- NAP consistency audited across 20+ business directories
- Google Business Profile verified + categories optimized
- Review schema + rating aggregation on your site
- Service area mapped with proper geo targeting
- Opening hours structured data (including holiday hours)
- FAQ schema for the 'near me' variants of your top services
- Internal link map: homepage → service areas → locations
See it in the dashboard.
patnick.com/dashboard
Demand
84
Clarity
67
Saturation
42
Frequently asked questions.
- Do you work with multi-location businesses?
- Yes, but each location is treated as a separate site under your main brand entity. At $499/mo I handle one location's SEO; multi-location businesses typically go with Enterprise pricing. For 2-5 locations, I can sometimes bundle them in the $799 Full Management tier — contact me to discuss.
- Can you help with Google Business Profile suspensions?
- Appeals and reinstatement require Google-side work that's outside Patnick's automation scope. However, I can audit the underlying issues that caused the suspension (NAP inconsistency, category misuse, review guideline violations) so once reinstated, the problem doesn't recur.
- What about service-area businesses without a storefront?
- Works the same way. Service-area businesses use a slightly different LocalBusiness schema variant (areaServed instead of address), and I handle the schema generation accordingly. The 8-dimension audit still applies — brand identity, trust signals, and conversion readiness matter regardless of whether you have a physical shop.
- Do reviews matter for local SEO?
- Yes, but quality > quantity. Review sentiment, response rate, and recency matter more than total count. I audit your review signals and flag issues, but I can't generate reviews for you — that's against Google's guidelines. What I can do is build the trust ranking schema that makes your existing reviews count for more.
- How fast do local rankings improve?
- NAP consistency fixes can move rankings within 2-4 weeks. LocalBusiness schema starts showing in rich results 1-2 weeks after indexing. Full 8-dimension optimization takes 3-6 months. Map pack is faster than blue-link — you often see movement in week 2-3.
Pricing
One price. One website. Everything personalized.
I work with you on either plan. At $499/mo, I build the roadmap and your writer executes. At $799/mo, I handle everything end-to-end.
SEO Implementation
“I build the roadmap. Your writer executes.”
$499/mo
Full SEO Management
“I handle everything. You focus on your business.”
$799/mo
Ready to start?
Start your audit or talk to me directly. I respond to every inquiry personally.