Google can't tell what you do
Your services are listed in a bulleted list on your homepage. No schema, no dedicated service pages. Google guesses from keywords instead of reading structured data.
Solutions · By IndustryYour service is invisible.
Your service is invisible.
Your schema is empty.
Consultants, agencies, home services, professional services — all face the same problem. Google needs Service schema to understand what you offer and to whom. Most service sites have zero. I audit all 8 dimensions and ship Service + Offer + serviceArea schema tuned to your exact business.
Service business SEO applies Patnick's 8-dimension audit to non-product businesses: Business Identity (Service entity modeling), Structured Data (Service + Offer + serviceArea + availableAtOrFrom schema), Conversion Readiness (booking flow + lead-form friction), Trust & Proof (case studies, testimonials, credentials), Semantic Coverage (service variant pages, industry vertical pages), and more. Every service should have its own schema-marked page with clear pricing signals where applicable.
This is why you're here.
Lead form conversion is low
You're getting traffic but nobody fills the contact form. Usually friction in the form itself, but often schema that doesn't tell Google this is a lead-generation page.
Competitors own the category
The LLM-generated 'top consultants in X' answers never mention you. Why? Because you don't have Service schema pages tuned to each intent. Competitors do.
Here's what I do about it.
Each capability is a piece of my 8-dimension audit. Click any of them to see how it works in depth.
What changes after the first audit.
0
Dimensions audited
Full framework per service
0+
Schema fixes typical
Per service-based site
0+
Patents referenced
Every fix cited
What I'll fix in the first month.
- Service schema for every service you offer (not just a generic homepage mention)
- Offer schema with pricing signals where applicable (or priceRange for non-transparent pricing)
- serviceArea + LocalBusiness combination for geo-scoped services
- Contact form CTA audited + optimized
- FAQ schema on service pages for common objections
- Case study Article schema with proper author + publisher refs
- Testimonial Review schema on service pages
- Canonical audit for service location variants
See it in the dashboard.
patnick.com/dashboard
Missing Organization schema
pendingMeta description truncated
approvedCanonical tag mismatch
approvedOG image dimensions missing
pendingFrequently asked questions.
- What counts as a 'service business' for Patnick?
- Consultants, agencies, law firms, accountants, dentists, home services (plumbing/HVAC/cleaning), coaches, therapists, financial advisors, and any business where the transaction is a service engagement rather than a product purchase. If your homepage has 'Contact Us' instead of 'Add to Cart', this is your page.
- Do you help with booking/scheduling integrations?
- I work with any booking platform that exposes URL slugs (Calendly, Acuity, SavvyCal, etc.). I generate schema that properly marks up available hours + Service + Offer. Inline booking widget integration is outside scope — that's frontend engineering, not SEO automation.
- What if I don't display my prices?
- Fine. I use priceRange instead of exact prices (e.g., '$$$' or 'USD 1000-5000'). Google's service rich results work fine with ranges. What matters is that there's a structured price signal, not specific dollars.
- Can you help with case studies + testimonials?
- Yes — at the schema level. I generate Article + Review + Testimonial schemas on your existing case study pages. I don't write the case studies themselves; that's either you (at $499) or your writer (at $799) or a mix.
- What's my timeline for service business SEO?
- Technical schema fixes land in 1-4 weeks. Ranking movement typically begins weeks 4-8 after the full audit ships. Topical coverage depth (which matters more for lead-gen than it does for e-commerce) takes 3-6 months to fully compound. 6-month minimum commitment is honest.
Pricing
One price. One website. Everything personalized.
I work with you on either plan. At $499/mo, I build the roadmap and your writer executes. At $799/mo, I handle everything end-to-end.
SEO Implementation
“I build the roadmap. Your writer executes.”
$499/mo
Full SEO Management
“I handle everything. You focus on your business.”
$799/mo
Ready to start?
Start your audit or talk to me directly. I respond to every inquiry personally.