Question 1

Connecting Google Search Console

Accepted Answer

Google Search Console integration gives Patnick access to your real search performance data: impressions, clicks, CTR, and average position for every query. To connect: go to Dashboard > Integrations > Google Search Console and click "Connect". You will be redirected to Google to authorize read-only access. Patnick only requests webmasters.readonly scope — we cannot make changes to your Search Console settings. Once connected, GSC data enriches your audit with real query performance metrics.

Question 2

Google Merchant Center integration

Accepted Answer

For e-commerce sites, connecting Google Merchant Center allows Patnick to analyze your product feed data alongside your SEO audit. We check for: missing product attributes, schema/feed mismatches, and optimization opportunities for Google Shopping visibility. To connect, go to Dashboard > Integrations > Google Merchant Center and authorize access. This integration is optional and most valuable for online stores with Google Shopping campaigns.

Question 3

Snippet installation by platform

Accepted Answer

WordPress: Add the snippet to your theme's header.php file or use a header script plugin like "Insert Headers and Footers". Shopify: Go to Online Store > Themes > Edit Code > theme.liquid and paste the snippet before . Wix: Go to Settings > Custom Code > Head and add the snippet. Squarespace: Go to Settings > Advanced > Code Injection > Header. Custom HTML: Paste directly into your tag. The snippet is platform-agnostic and works everywhere JavaScript runs.

Question 4

Bing Webmaster Tools

Accepted Answer

Bing Webmaster Tools integration is coming soon. Once available, Patnick will pull Bing-specific search data to complement Google Search Console metrics. This gives you a complete picture of your organic search visibility across both major search engines. Bing data is particularly valuable for understanding AI-powered search through Bing Chat and Microsoft Copilot integrations.

Question 5

Google Ads integration

Accepted Answer

Google Ads integration is planned for a future release. When available, Patnick will correlate your paid search data with organic performance to identify queries where paid and organic strategies can complement each other. This helps you allocate budget more effectively and find opportunities where organic improvements can reduce your CPC costs.

Question 6

API access

Accepted Answer

Patnick offers API access for Enterprise plan customers. The API allows you to programmatically retrieve audit scores, findings, and fix status for all your sites. Common use cases include: building custom dashboards, integrating with internal reporting tools, and automating multi-site management workflows. API documentation is available at patnick.com/api-reference (coming Q3 2026). Contact your analyst for early access.

Integrations

Connecting Google Search Console

Google Merchant Center integration

Snippet installation by platform

Bing Webmaster Tools

Google Ads integration

API access

Other categories

Getting Started

AI Visibility

Technical SEO

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